Building a
Digital You
In today’s real estate landscape, your online presence is often a client’s first impression. This course guides REALTORS® through optimizing their social media profiles to reflect their professionalism, brand, and market expertise. From bio-optimization to visual consistency, agents will learn to position themselves strategically across key platforms to enhance credibility, reach, and client engagement.
Discover how to create and grow your authentic online brand. In this course, Alexander Lupke will show you how to build a strong digital presence, engage your audience, and effectively use online tools to elevate your real estate career.
Event Details
Location
AREA's NEW Training Facility
Suite 320, 2020 4th Street SW,
Calgary, AB
Parking is Included
Date and Time
• Monday, September 15, 2025, 9am– 3pm (refreshments and lunch included)
Cost
AREA Member Price: $249
For any assistance, please contact us at pd@albertarealtor.ca or call 403.228.6845 + Press 1 for the Education Department
Save money, buy a bundle!
Get access to the Social Branding and You Bundle for $399!
Building a Digital You
Being your own business means being your own brand. Learn how to effectively manage your brand, connect with an audience and put the many online tools to good use for you.
Social Media and AI for REALTORS®
Today's digital landscape is competitive. Learn how to standout in the crowd, utilize the latest tech for your benefit and increase your online influence.
Alexander Lupke
Alexander Lupke is the founder of Enginuity Marketing Solutions, where he empowers real estate professionals through innovative, results-driven marketing education. With a background in marketing and experience developing impactful training for REALTORS®, Alex blends practical strategy with deep industry insight. He has worked with real estate boards across the province and is known for simplifying complex concepts, as seen in his popular course TRESA Explained. In Marketing to Millions, Alex shares expert guidance on lead generation, client conversion, and personal branding to help agents elevate their success.
For more information: LinkedIn, Enginuity Marketing Solutions
Why Join?
Exclusive Opportunity
Gain exclusive access, knowledge and skills through this course.
You are the Brand
Learn how you are the brand and how to market yourself to clients.
First Impressions
Gain understanding of your digital footprint and how you can get yourself noticed on social media.
Register today!
- Log in to your AREA account
- Navigate to the Professional Development Courses folder
- Click on the In-Person Sessions tab
- Select your desired course and follow the prompts to enroll
