Social Media &
AI for REALTORS®
This forward-thinking course explores how AI technologies—like ChatGPT—can elevate your marketing game. REALTORS® will discover how to streamline content creation, personalize communications, and expand their digital reach with intelligent tools. Learn how to integrate automation and AI into your marketing strategy to stay relevant, save time, and engage more effectively in the ever-evolving digital space.
Learn how to harness the power of Social Media and AI to amplify your real estate business. In this course, Alexander Lupke will guide you through using AI tools to enhance your social media presence, boost engagement, and attract more leads. Stay ahead of the competition by combining innovative technology with proven marketing strategies.

Event Details
Location
AREA's NEW Training Facility
Suite 320, 2020 4th Street SW,
Calgary, AB
Parking is Included
Date and Time
• Friday, September 19, 2025, 9am– 3pm (refreshments and lunch included)
Cost
AREA Member Price: $249
For any assistance, please contact us at pd@albertarealtor.ca or call 403.228.6845 + Press 1 for the Education Department
Save money, buy a bundle!
Building a Digital You
Being your own business means being your own brand. Learn how to effectively manage your brand, connect with an audience and put the many online tools to good use for you.
Social Media and AI for REALTORS®
Today's digital landscape is competitive. Learn how to standout in the crowd, utilize the latest tech for your benefit and increase your online influence.


Alexander Lupke
Alexander Lupke is the founder of Enginuity Marketing Solutions, where he empowers real estate professionals through innovative, results-driven marketing education. With a background in marketing and experience developing impactful training for REALTORS®, Alex blends practical strategy with deep industry insight. He has worked with real estate boards across the province and is known for simplifying complex concepts, as seen in his popular course TRESA Explained. In Marketing to Millions, Alex shares expert guidance on lead generation, client conversion, and personal branding to help agents elevate their success.
For more information: LinkedIn, Enginuity Marketing Solutions
Why Join?
Exclusive Opportunity
Learn about the latest tech and how you can harness social media trends to work for your business.
Real World Applications
Start using what you learn right away to practice your new skills and broaden your visibility.
New Technology
Learn about how AI is changing the marketing game and how you can use it for your business.
Register today!
- Log in to your AREA account
- Navigate to the Professional Development Courses folder
- Click on the In-Person Sessions tab
- Select your desired course and follow the prompts to enroll
