This post will not go into each specific social media platform, but will instead focus on social media as a whole. It is important to have a social media presence on at least one platform. Nearly 40% of Gen Z use social media platforms like TikTok for searching rather than Google. Having an active presence on social media is important for reaching potential clients.
Demographics: When deciding which platform to choose, you should pick a platform that has the demographics you are looking for. Approximately 73% of Canadians are on Facebook.
Brand Recognition: Your objective in creating content for social media should be creating brand recognition. Make sure on your account you are also responding to any comments and messages you receive. Depending on your budget, you could even consider running ads on the social media platform of your choice. Check out this guide from Buffer on getting started with social media ads.
Blogging
Blogging isn’t just limited to writing, you can also create a video blog or even a podcast. This can be a great way to journal your real estate journey, and create more brand recognition. It can also increase the reach of your website by providing search engines with more pages and topics to index.
A few things to consider when blogging:
- Choose the platform that best works for you and integrates into your overall online universe.
- Investigate if your website offers blogging tools.
- Create a great name and descriptor for your blog
Content Development: Decide what your target niche will be, and plan your content around that. Always include a call to action at the end of your posts. The call to action should encourage the reader to reach out to you and have a direct link to your email or messaging platform.
Creating good content takes time! Building your online sphere on influence will not happen overnight. But by creating quality, consistent content you can reliably expand your reach. This will also help create trust with your brand.
Building Partnerships: As your social media sphere on influence increases, you can cross market or partner with other brands. This is a way of increasing your exposure across social media, and showcasing your reliability.
You can build these partnerships from the start! When planning your website, don’t hesitate to ask businesses that you know and trust if they would like to be linked to on your website in exchange for including your link on their website.
Having a space where you can promote other businesses that are part of the real estate transaction (inspectors, mortgage brokers, lawyers etc.) can help to build a consumer reputation as a one stop shop.
And down the line you can use stats on traffic and views to approach other businesses about potentially paying for affiliations to build their brand exposure.
The next post in this series will cover the importance of email.