Lead Generation
Masterclass
This is the final step to complete your Marketing to Millions designation! After attending the Fundamentals and Mastery courses, dive into Lead Generation strategies designed to help you attract high-quality leads and convert them into long-term clients. Learn proven methods to grow your business and take your marketing skills to the next level.
Offered through the Alberta Real Estate Association, this comprehensive designation equips real estate professionals with the strategic marketing expertise needed to stand out in today's competitive landscape. From foundational principles to advanced applications, participants will master how to build client personas, create impactful marketing plans, and execute lead generation strategies that resonate. The program explores content calendars, market segmentation, niche development, brand strategy, and client-centric approaches—empowering REALTORS® to market with precision, purpose, and professionalism.
Marketing to Millions: Fundamentals
Standout. Kickstart your path to success with essential marketing and communications strategies designed to help REALTORS® capture attention, build trust, and grow their business.
Marketing to Millions: Mastery
Take your marketing to the next level with advanced strategies and insider insights that help REALTORS® dominate their market, convert leads, and build a powerhouse brand.
Lead Generation
Learn how to generate leads that further your business. Take your marketing skills to the next level and earn your Marketing to Millions Designation!
Event Details
Location
AREA's NEW Training Facility
Suite 320, 2020 4th Street SW,
Calgary, AB
Parking is Included
Date and Time
• Thursday, September 18, 2025, 9 am–3 pm (refreshments and lunch included)
Cost
AREA Member Price: $125
For any assistance, please contact us at pd@albertarealtor.ca or call 403.228.6845 + Press 1 for the Education Department
Alexander Lupke
Alexander Lupke is the founder of Enginuity Marketing Solutions, where he empowers real estate professionals through innovative, results-driven marketing education. With a background in marketing and experience developing impactful training for REALTORS®, Alex blends practical strategy with deep industry insight. He has worked with real estate boards across the province and is known for simplifying complex concepts, as seen in his popular course TRESA Explained. In Marketing to Millions, Alex shares expert guidance on lead generation, client conversion, and personal branding to help agents elevate their success.
For more information: LinkedIn, Enginuity Marketing Solutions
Why Join?
Exclusive Opportunity
Get real world knowledge on how to get better quality leads and advance your business.
Real World Skills
Take what you've learned and put them into practice right away.
Provincial Designation
Get a provincial designation, recognizing you as a marketing professional.
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